What is Good T.A.L.K?

UNDERSTANDING THE TITLE OF THE BOOK — Good T.A.L.K. Great Sales — will give you a good idea of what the book is all about. T.A.L.K. is shorthand for the main four pillars of communication.

TRUTH — ATTENTION — LISTENING — KINDNESS

My book does a deep dive into each of these four components and why they are important to your success. Throughout the book, I show how they are applied in general and in specific applications. These include: relationship building, relationship cultivation, networking, and perfecting the network effect. I also show how you can use these four pillars to create referral systems that build residual business. This is important in a world where we, as professionals, are in charge of acquiring our own clients and leads.

Communication is paramount. That is why we’re having this Good T.A.L.K.! Get it?

As you go through my book, you will better understand these common principles and their application for almost any type of sales position or industry where you are have to acquire your own clients.

The book has a few purposes. One is to share a uniform vision of a culture, methodology, and even a physical process for realizing great success in real estate or any other sales related work.

The other purpose is to help you become a more complete person, starting from within. To be able to be, do or have more of what you want in your life.

Good T.A.L.K Great Sales is going to guide you through a process of creating a new mindset. Good T.A.L.K. gives real examples of daily habits and rituals to develop the necessary discipline for personal growth. All of that combined with specific communication techniques that bring consistent positive results to all who use them for GOOD!!

“In my 20 plus years in real estate I have worn many hats; owner, managing broker, regional manager, Market President, Top Performing agent, Recruiter, just about every hat that a career real estate sales professional could wear and have participated in and given training during every one of those roles…….EVERYTIME I wish I could have used this book as an invaluable tool to help myself an others along this journey. To say that this book is a must read for sales people is like saying oxygen is a “must breathe”. This book will be handed to every one that joins my team going forward. “

Matt Vigh

Berkshire Hathaway Florida Properties Group Regional Market President